Did Audi Import Its New A6 Avant Commercial from Detroit? Chrysler Thinks So

It’s not uncommon these days for certain companies to reproduce (or at least try to) the styling and/or the available technology features of Germany’s finest carmakers but this time we have a story that turns the tables the other way around. In mid-May, Audi aired a new commercial for the just launched A6 Avant in its home market. The ad shows the executive station wagon model cruising through streets of a German city as a version of Eminem's "Lose Yourself" song plays in the background.

If you watch the commercial in the video after the jump and it reminds you of Chrysler’s “Imported from Detroit” ad for the new 200 sedan from this year's Super Bowl event, rest assured you are not alone.

"It is absolutely shocking," said Joel Martin, manager of Eight Mile Style, the company that handles the song licensing for Eminem. "We believe Audi not only used 'Lose Yourself' to sell their product without permission, but their spot actually feels inspired by elements of Chrysler's commercial campaign,” Martin added.

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It’s Official: Audi Debuts Stylish and Practical 2012 A6 Avant

The all-new 2012 Audi A6 Avant has just made its world premiere during a special happening in Berlin Germany, but not before we got our first taste of the estate model with a set of photos that we showed you earlier today. The latest addition to the new A6 range has grown in size offering improved interior space but without any penalties in weight or fuel efficiency thanks to a new composite construction of the body.

Audi has a knack for designing stylish station wagons with clear lines and details that will delight the aesthetically cultured, and the latest A6 Avant is no exception to this rule. Inside, the estate model features the same materials and dashboard layout as the four-door version adding some bespoke options such as a load-through hatch, a fixing set and a power rear hatch.

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New Audi A6 Avant: First Official Photos Out in the Open

We told you last week that Audi’s next generation A6 Avant would debut today, and now the first official photos have just found their way onto the internet. The presentation of the station wagon version of new A6 Avant is taking place in Berlin, Germany, as we speak, so it should not be long before we get full information and pictures of the car. Read more »