GM’s Opel follows in the Footsteps of Ford, Asks Bloggers to Write About the Astra GTC to Attend the Presentation

Those of you readers that have been with us for a while might remember our revealing post about Ford Motor Company’s shady marketing tactics (via its media agency) to attract attention and web traffic to the brand by asking bloggers to participate in a Ford website-linking contest and win a place in the company’s 2010 Model Year Drive event.

That said, we are no strangers to the mommy-blogger-type approach from marketing companies representing major automotive brands, but we never cease to be amazed. This time we were approached by a social media agency called Knallgrau on behalf of GM’s European Opel unit. When we received the first email, we believed it was a media / press invitation but upon our request for additional information, we discovered that wasn’t the case.

In a similar fashion to the Ford incident, the agency asked if we wanted to write about the new Astra GTC and participate in a type of contest, the winners of which will be invited to the official unveiling of the three-door hatchback at Opel’s headquarters in Rüsselsheim, Germany.

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SCOOP: Is this the New 2013 Opel / Vauxhall Astra Convertible?

With the new sporty looking three-door Astra GTC on its way and the Astra Sedan outlined by its sister models from Buick’s US (2012 Verano) and China (Excelle) divisions, the only body style left to complete the range of Opel’s C-segment model series is the convertible version.

Recently, our spies in Germany caught a glimpse of an Astra-based model, which appears to be the cabriolet variant of the series. While we can’t be 100 percent sure, it is clear that this Astra has a boot while the close ups reveal a more raked rear windshield line than you’d normally expect to see on a four-door family sedan.

To get an idea of what the Astra Convertible might look like, here's our artist’s impression based on the upcoming GTC model. Even though our image of Opel’s VW Golf Cabriolet contender was styled with a soft-top, it has not yet been revealed if the German company will adopt this solution or if it will continue to use the current Astra TwinTop’s retractable metal roof.

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Opel to Launch New Astra-Based Convertible Model in 2013

Opel today revealed its plans to introduce a new convertible in 2013. The new model is part of the company's EUR11 billion investment plan which was announced last year and also includes the new Zafira and the Ampera EV. The droptop will be based on General Motor's compact vehicle architecture, which forms the basis for the current Astra hatchback, Astra SportsTourer and the upcoming Astra GTC, as well as Chevrolet's Cruze and Orlando.

Although Opel doesn't specify the name of the model, it will most likely be the next-generation Astra Convertible, currently produced as a coupe-cabriolet under the name of Astra TwinTop. The vehicle will enter production in 2013 at Opel's Gliwice plant in Poland, where other Astra models are also built.

“The new Convertible will be a great addition to our product lineup. It follows the long-standing tradition of highly emotional and legendary Opel/Vauxhall Cabrios that provided important halo effects on our brand. With its sleek and elegant design, our new Convertible will fully deliver on that same promise,” said Opel/Vauxhall CEO Nick Reilly.

It is not clear if the Astra Convertible will retain the retractable hardtop or switch to a soft top to rival the new VW Golf Cabriolet. This, along with other details, will be revealed closer to the launch date.

By Dan Mihalascu

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EDS Creates a 360HP Monster out of the Opel Astra Turbo

With the OPC version of the new Astra still in the works, German tuners are doing their best to offer Opel buyers several alternatives to quench their thirst for power. EDS, a relatively unknown tuner from Marl, Germany, has launched an impressive package for the most powerful version of the Astra with the 180HP 1.6-liter turbocharged engine.

The comprehensive engine tune includes a variety of modifications such as a new Garret GT28 turbocharger, ECU optimization, sports exhaust system, a new manifold, and other goodies that double the 1.6-liter unit's output to a whopping 360-horses and 480 Nm or 354 lb-ft of peak torque.

The tuning house also adds a Quaife differential lock, a new sports clutch kit, high performance perforated brake discs with 8 calipers and a sports suspension together with 20-inch wheels that are shod in Pirelli P Zero 235/35ZR20 tires up front and 275/30ZR20 at the back.

The exterior modifications are kept to a minimum and include new upper and lower grilles finished in black, side sills and a rear apron that houses a diffuser and the quad tail pipes.

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