Fiat Rumored to Bring Bravo Successor to the U.S. Market

The launch of the Fiat 500 in the U.S. market has whetted the Italian company’s appetite, as according to reports, Fiat is now considering the addition of a second model to its North-American range, the successor to the Bravo. As we wrote last month, the next-generation Bravo will take the shape of a small crossover with Fiat looking to emulate the success of Nissan's Qashqai.

The 500's early sales figures have exceeded the firm’s expectations despite initial concerns about relaunching the Fiat brand in the U.S. with such a small car. The partially open-top 500C was added to the range recently, with more powerful Abarth versions to follow in the very near future.

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Top Gear Spotted in Italy with Three Hot Hatches

If there is one television crew that is almost impossible to go by unnoticed (at least by the male population) anywhere they go in the world, it is the hosts of BBC’s widely popular Top Gear program. This time, Jeremy Clarkson, James May and Richard Hammond were spotted in the medieval town of Lucca in Tuscany, central Italy. Read more »

Fiat 500 by Gucci Priced from £14,565 in Britain

Having launched a new spicy campaign for the 500 by Gucci starring Russian bombshell Natasha Poly, Fiat is now beginning to announce pricing for individual markets. Today, the Italian released details for the United Kingdom, where the limited edition model designed by Gucci will be offered with two gasoline engines, a 1.2-liter unit priced at £14,565 OTR and a 0.9-litre TwinAir, which won the International Engine of the Year accolade and costs £15,765 OTR.

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Some Like it Very Hot: Fiat’s New Campaign for 500 by Gucci

Russian model Natalya Sergeyevna Polevshchikova, more commonly known as Natasha Poly, is the new face (and legs…) of Fiat’s advertising campaign for the limited edition 500 by Gucci. The blonde temptress from the land of hot spies, beautiful ballets and Vodka, is dressed in a one-of-a-kind black leather ensemble and is all over the 500’s ultra compact body [sic...].

The campaign was imagined by Gucci Creative Director Frida Giannini, who was also responsible for the design of the special edition 500. Fiat said the single and double-page advertisements will appear in publications throughout the year.

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Fiat’s 0.9-Liter TwinAir Scoops the “International Engine of the Year 2011” Award

And the big winner of the 2011 edition of the coveted International Engine of the Year is…Fiat’s 0.9-liter twin-cylinder gasoline engine also known simply as the TwinAir. A jury comprised of 76 journalists and industry experts from 36 different countries were convinced by the 875 cc unit's low emissions, high fuel economy and impressive output for its size, awarding it four awards: “Best New Engine 2011”, “Best Green Engine 2011”, “Best Sub 1-Liter Engine” and the “International Engine of the Year 2011” overall award. Read more »

Très Chic: New Special Edition of the Fiat 500 by Gucci Heads to Geneva

As they say, good marketing always finds a reason to celebrate. This time, Fiat's marketing team is feeling festive about the 150th anniversary of the unification of Italy and Gucci's 90th anniversary. As a result, the automaker has joined forces with Gucci for the creation of a new special edition version of the 500 mini that will be showcased at next week's Geneva Salon in a dedicated Gucci pop-up store within the Fiat stand.

The limited edition version of the 500 was customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. It will be available in two flavors, either in black with detailing in shiny chrome, and a two-tone black and white interior, or with a white exterior paint with satin chrome detailing, and ivory and black interior.

Both versions get 16-inch alloy wheels wrapped around 195/45 R16 tires with the hubcaps featuring the interlocking GG logo in the same color of the body of the car, plus the Italian fashion house's signature on the rear hatch and B-column, and Gucci’s signature green-red-green stripe, which runs along the entire perimeter of the car. In addition, the version equipped with the 100HP 1.4-liter engine comes with rear break callipers in Gucci green.

The Italian fashion house's stripe also appears inside on the seats, on the gear shift, the key-cover, the carpets, and on the seatbelts.

The new '500 by Gucci' will be initially be available from April 1st to June 30th exclusively by pre-order online at www.500bygucci.com, with pricing in Italy starting from €17,000 (equal to US$23,300). Regular sales will start in Europe in July, followed by the rest of the world at the end of 2011.

And for those buyers that would like complete the look with some personal goodies, Fiat has also collaborated with Gucci to create a special collection for the 500, including travel accessories, small leather goods, drivers, tracksuits, driver gloves, sunglasses and a watch, which will all be available in select Gucci stores and online at www.gucci.com from April 2011.

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Très Chic: New Special Edition of the Fiat 500 by Gucci Heads to Geneva

As they say, good marketing always finds a reason to celebrate. This time, Fiat's marketing team is feeling festive about the 150th anniversary of the unification of Italy and Gucci's 90th anniversary. As a result, the automaker has joined forces with Gucci for the creation of a new special edition version of the 500 mini that will be showcased at next week's Geneva Salon in a dedicated Gucci pop-up store within the Fiat stand.

The limited edition version of the 500 was customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. It will be available in two flavors, either in black with detailing in shiny chrome, and a two-tone black and white interior, or with a white exterior paint with satin chrome detailing, and ivory and black interior.

Both versions get 16-inch alloy wheels wrapped around 195/45 R16 tires with the hubcaps featuring the interlocking GG logo in the same color of the body of the car, plus the Italian fashion house's signature on the rear hatch and B-column, and Gucci’s signature green-red-green stripe, which runs along the entire perimeter of the car. In addition, the version equipped with the 100HP 1.4-liter engine comes with rear break callipers in Gucci green.

The Italian fashion house's stripe also appears inside on the seats, on the gear shift, the key-cover, the carpets, and on the seatbelts.

The new '500 by Gucci' will be initially be available from April 1st to June 30th exclusively by pre-order online at www.500bygucci.com, with pricing in Italy starting from €17,000 (equal to US$23,300). Regular sales will start in Europe in July, followed by the rest of the world at the end of 2011.

And for those buyers that would like complete the look with some personal goodies, Fiat has also collaborated with Gucci to create a special collection for the 500, including travel accessories, small leather goods, drivers, tracksuits, driver gloves, sunglasses and a watch, which will all be available in select Gucci stores and online at www.gucci.com from April 2011.

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